The Philadelphia Inquirer

In my role, I have managed new product development for revenue experiences that have led to growth in digital subscription, advertising and off-platform revenue. To learn more about these experiences, please contact me here.

Newsy

While I was a product manager at The E.W. Scripps Company’s Newsy, I drove the strategy and transformation of its leading OTT product across streaming platforms, such as Roku, Amazon, Apple TV, Vizio and Google Chromecast.

Newsy was named Most Innovative Publisher by Digiday in 2020.

To learn more about this transformation, please view the old menu layout here and the UI updates here.

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Local News Initiative

The Medill School of Journalism in partnership with the Chicago Tribune, San Francisco Chronicle and The Indianapolis Star launched the Local News Initiative. The initiative's objective is to learn more about how audiences interact with local news and identify new approaches for delivering it.

I was selected to be a Design Researcher for the initiative and worked with the research consultancy, INSITUM, to study audience behavior and develop insights that informed ideation and prototyping of new local news solutions.

I helped strategize the initiative's research approach, designed protocols for diary studies and field research and conducted stakeholder and audience interviews in the field.We synthesized interview data and identified key insights to share out with all three learning lab partners.

Please see the initiative’s findings here.

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NUvention Web+Media

NUvention Web+Media is an entrepreneurship course where students across engineering, business, design and journalism come together to build and launch a product in six months.

My team built a tool for mid-life career switchers. On the team, I was a product manager and user researcher. During the course, I conducted more than 50 in-depth, ethnographic interviews with mid-career switchers and career counselors across the country. Through the design thinking process, I collaborated with my team to synthesize this data, develop user stories and apply key insights to product ideation. I also oversaw the agile development process by setting sprint goals and collaborating with developers to translate usability findings into prototypes.

We pitched a MVP to a panel of more than 20 entrepreneurs and venture capitalists this past June.

Our working prototyping can be viewed here.

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PIVOT

As part of a Mobile Web Development course in San Francisco, my colleague Alex Qi and I developed Pivot, a digital content hub that helps college-educated twenty-somethings with two to five years of professional experience navigate their career pivots.

With the application idea, we developed a user persona and storyboard. We then wireframmed each page and built the application using a combination of Bootstrap and jQuery. Pivot is hosted on Heroku. Please view more here.

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COHORT

As part of a Design Thinking and Research course in San Francisco, Brett Bergstrom and I applied the design thinking process to creating Cohort, a virtual community that brings together online graduate students in an interactive, personalized way to build relationships.

We conducted ethnographic research with graduate students and professors across the country and synthesized qualitative data through empathy maps and 2x2 matrices. Through this process, we identified a solution and user tested our initial prototype with positive feedback. Given the research nature of this course, we pitched a persona and solution prototype to a panel of researchers from Instagram and Facebook.

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Oscillations: Immersive Virtual Experiences in the Performing Arts

In partnership with Oscillations and the Knight Lab, the Immersive Virtual Experiences in the Performing Arts project seeks to study the intersection of the performing arts, technology and neuroscience.

As part of a five-member team, I was a researcher, and I conducted ethnographic interviews with audience members and synthesized qualitative interview data to help Oscillations better understand the components of engaging performing arts experiences to inform their work.